The Camo Collective-Marketing by Acclaimed Designer

Acclaimed Designer Reveals The The Camo Collective Marketing

The creative mind behind the awarded project Acclaimed Designer's The Camo Collective Marketing explicates, To promote Camo Out, Dew’s wearable tech line with VFILES & PepsiCo Creator, the brand launched an experience titled “The Camo Collective.” Inside, guests saw the evolution of camo through art from its original function for concealment to a tool to express style. Also inside was a first-of-its-kind interactive augmented reality ‘CamoFlector,’ that used mirrors equipped with hologram-AR technology to be virtually outfitted with the Camo Out patterns and immersed into a virtual music video..

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