Gatorade Oliva Packaging by Pepsico & Amcor Latam

Pepsico & Amcor Latam Reveals The Gatorade Oliva Packaging Packaging

Pepsico & Amcor LATAM, the designer of the awarded project Packaging by Pepsico & Amcor LATAM illustrates, Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard. The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power..

Gatorade Oliva Packaging by Pepsico & Amcor Latam Images:

VIA: http://competition.adesignaward.com/design.php?ID=38312

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